EVENT & VENUE

AFSA Independents Conference & Expo
May 19 - 22, 2025
Hyatt Regency Huntington Beach Resort and Spa
Grand Ballroom ABCD
Huntington Beach, CA

  IMPORTANT DATES

Friday, April 18, 2025
ADVANCE SHIPMENT RECEIVING
First day warehouse will begin receiving advance shipments without surcharges.

Tuesday, April 22, 2025
ADVANCE ORDER DISCOUNT DEADLINE
All orders must be received with payment in full by this date to receive discounted pricing.

Tuesday, April 29, 2025
ADVANCE ORDER DEADLINE - EXHIBITOR SIGNS AND CUSTOM TABLE THROWS
All orders must be received with payment in full by this date to guarantee production of the order for the show. These items will not be available to order after the deadline date.

Tuesday, May 13, 2025
ADVANCE SHIPMENT DEADLINE
Last day for advance shipments to arrive at warehouse without surcharges.

  SCHEDULE

Exhibitor Move-In
Tuesday, May 20, 2025
1:00pm - 4:00pm
Exhibit Hours - *Subject to minor changes…please check the AFSA website for schedule changes
Tuesday, May 20, 2025
5:30pm - 6:30pm
Welcome Reception with Exhibitors
Wednesday, May 21, 2025
8:00am - 8:45am
Breakfast with Exhibitors
Wednesday, May 21, 2025
10:15am - 10:45am
Refreshments with Exhibitors

Wednesday, May 21, 2025
12:00pm - 1:00pm
Lunch with Exhibitors
Wednesday, May 21, 2025
1:45pm - 2:15pm
Refreshments with Exhibitors
Wednesday, May 21, 2025
4:30pm - 6:00pm
Happy Hour with Exhibitors
Exhibitor Move-Out
Thursday, May 22, 2025
8:00am - 12:00pm
Move-Out Deadlines
Thursday, May 22, 2025
12:00pm
Outbound Shipping Agreement Deadline. All exhibitors must submit an outbound Material Handling Agreement to the Exhibitor Service Desk.
Thursday, May 22, 2025
11:00am
Carrier Check In Deadline
Thursday, May 22, 2025
12:00pm
Re-Route Deadline. Shipments not picked up by the exhibitor’s carrier and/or remaining on the exhibit floor will be re-routed at this time.

  What's Included In Your Booth

ACTION REQUIRED: Choose your booth option from the following:

Option #1 - 8' High White and Teal Backwall Drape, 3' High White Siderail Drape, and $125 credit applied to any Alliance Exposition Service

-OR-

Option #2 - COMPLIMENTARY BOOTH PACKAGE (8' High White and Teal Backwall Drape, 3' High White Siderail Drape, one White 6’ draped table, two side chairs, and one wastebasket)

*Option Deadline: Tuesday, May 6, 2025.   Click HERE to select. 
*To change the skirt color of the package table, click HERE
*To upgrade this booth package to a tall table and 2 stools, click HERE.


KIOSK PACKAGES WILL INCLUDE THE FOLLOWING ITEMS:

1 Meter Kiosk with graphic panels
Monitor Mount (if ordered)
1 - Stool
Electricity

*Click HERE to view directions for submitting graphics.  Please reach out to Marilyn McKinnis at mmckinnis@afsamail.org if you have additional questions.


CARPET

The Exhibit Hall is carpeted. 

  MATERIAL HANDLING INFORMATION

It is recommended to ship all exhibit materials to the advanced warehouse. Shipping to the warehouse will ensure that materials are in the booth space for exhibitor set up. The warehouse deadline date has been extended for receiving to ­­­­Tuesday, May 13, 2025. The standard warehouse material handling charge will be honored for all shipments received by this date. Any shipments sent directly to the facility will be required to be handled by Alliance Nationwide Exposition Company. The prevailing warehouse material handling rate plus a 20% minimum surcharge will be added to all direct shipments.  

ADVANCE WAREHOUSE ADDRESS

Exhibiting Company Name/Booth # 
AFSA Independents Conference & Expo
c/o Alliance Exposition / Freight Force / Roosen Trucking
17908 S Figueroa St
Gardena, CA 90248  

Warehouse receiving hours are Monday - Friday, 8:00am - 4:30pm (local time).

OUTBOUND SHIPPING PICK UP ADDRESS

Exhibiting Company Name/Booth #
AFSA Independents Conference & Expo
c/o Alliance Exposition
Hyatt Regency Huntington Beach Resort and Spa
Grand Ballroom ABCD
21500 Pacific Coast Hwy
Huntington Beach, CA 92648

Outbound shipments not consigned to Alliance Transportation and Logistics, the Official Show Carrier, require a pick-up to be scheduled in advance by the exhibiting company with its designated carrier of choice.

For outbound carrier pick up, please schedule your carrier to pick up from the above Outbound Pick Up address between the hours of 8:00am and 12:00pm on Thursday, May 22, 2025. Carrier check-in deadline is 11:00am on Thursday, May 22, 2025.

All exhibit materials must be removed from the exhibit hall by 12:00pm on Thursday, May 22, 2025.

  EXHIBITOR SUPPORT

For assistance, please contact Exhibitor Services:
  888.528.2011
  ExhibitorAssistance@alliance-exposition.com

  FUEL AND LABOR SURCHARGE

As of August 2023, a 9.3% Fuel and Labor Surcharge will be added to all orders placed with Alliance Nationwide Exposition.